Jesús Hoyos’ Blog

This blog has a series of posts classified into four main Categories: Advisory (specific posts with advice about Latin America and Customer Engagement), Conversaciones de CRM (videos and podcasts with colleagues about all things CRM), Tomando Café con Jesús Hoyos (videos and podcasts with SaaS vendors in many industries - CRM, Social Media, CX, CaaS, Martech, etc.), and Cápsulas de Customer Engagement (videos and podcasts with tips and opinions about Customer Engagement - mainly with the Solvis Team).

About this Blog

Some posts will be in Spanish and others in English. You can find the respective post language using the English Post tag and Spanish Post tag. Categories and Tags are available on the footer section of every page. I had migrated some posts from my previous three blog platforms: HubSpot, WordPress, and TypePad. Not all posts are on this new platform. Go to jesushoyos.typepad.com to read posts before 2015.

Conversaciones de CRM Jesus Hoyos Conversaciones de CRM Jesus Hoyos

Should we have different B2C and B2B strategies?

En términos generales, las estrategias B2B se enfocan en vender productos o servicios a otras empresas, mientras que las estrategias B2C se enfocan en vender directamente a los consumidores finales. Esto significa que las estrategias B2B suelen ser más complejas, ya que involucran negociaciones y acuerdos con otras empresas, mientras que las estrategias B2C suelen ser más sencillas y directas.

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